On December 23, 2021, the "second meeting of 2021 Professional Committee of domestic electric water heater of China Household Appliances Association" hosted by China Household Appliances Association was held in Shunde, Guangdong Province. Representatives from electric water heater manufacturers and upstream enterprises of relevant industrial chains gathered together to exchange and share the development of China's electric water heater industry in 2021. At the same time, the meeting is also a general meeting. At the meeting, relevant representatives reported on the relevant work during the performance of the sixth Professional Committee of household electric water heater. At the same time, the chairman and vice chairman units of the seventh Professional Committee of household appliances were transited and elected, which laid a foundation for the coordination of common services of the industry in the new era.
Xu Dongsheng, vice president of China Household Appliances Association, affirmed the work of the sixth special committee at the meeting. He pointed out that the sixth special committee has carried out fruitful work in product upgrading of electric water heaters and healthy development of the industry. At present, the industry is facing a series of difficulties, such as repeated epidemics, high-level operation of bulk raw materials, soaring shipping costs and so on. At the recent central economic work conference, it was also mentioned that the domestic economy is facing new situations such as shrinking domestic demand and weakening supply. In addition to many uncertain factors existing in the epidemic, the industry and enterprises still need to think enough of the difficulties and actively hone their internal skills to get through the current difficult period, Dormant kinetic energy for the new development of the enterprise in the future and make greater contributions to the long-term ideal of the industry.
Xu Dongsheng, vice president of China Household Appliances Association
As the representative of the unit as the chairman of the 6th household electric water heater professional committee, Xu Wei, the leader of Haier electric heat chain, reported and shared the relevant work during the performance of the 6th household electric water heater professional committee.
Xu Wei, leader of Haier electric heat chain
He mentioned that the sixth special committee was established in June 2019. Soon after its establishment, it was faced with many new challenges such as epidemic attacks, rapid changes in the market environment and increasing pressure on enterprise growth. However, under the guidance of the association secretariat and the joint efforts of member units, the sixth special committee still implemented special response including Rosh directive and improved the quality of water storage water heaters, The promotion of safe service life, public welfare actions under the epidemic situation, heating performance specification and many other effective work. In addition, during the performance of the sixth special committee, the water heater technology branch was renamed as "whole house water and heating technology branch". The name change reflects the dynamic changes of the industry, that is, household appliances are developing from a single product to a whole house or local space scene, which also represents the future direction of the water heater industry. In addition, during the performance of the sixth special committee, the capacity of member units was further expanded. Xu Wei believes that through the annual black box statistics and other data of the special committee, it can be found that China's electric water heater industry still has a very large capacity. Although the current market environment is bad, everyone still contributes their efforts to the industry. In 2020, the annual output of electric water heater products in the whole industry reached more than 30 million, and the industry is still booming. He said that although the special committee was changed at this session, the work of the special committee is still being carried out. He also hopes that under the leadership of the new committee, the industry will actively overcome difficulties and move towards a new stage of high-quality innovation and development.
China Household Appliances Association Gao dianmei
Gao dianmei, from China household electrical appliances association, reported on the financial situation during the performance of the sixth Professional Committee of household electric water heater, and submitted the revised regulations on the work of the professional committee of household electric water heater of China Household Electrical Appliances Association (2021 voting draft) to the delegates for deliberation.
At the same time, by secret ballot of all participants, Midea was elected as the seventh chairman unit of the electric water heater special committee, and a.o. Smith, aorong, Weibo, Haier, Aucma, Wanhe and Wanjiale were elected as the new vice chairman unit of the special committee.
Yin Zhong, director of smart bathroom products of Midea kitchen heat business department
As the representative of the unit of the chairman of the seventh special committee, Yin Zhong, director of smart sanitary products of Midea kitchen heating division, put forward seven key directions for the future work of the new special committee, including continuously leading the innovation of electric water heater industry and promoting the implementation of product differentiation and quality; Strengthen market research and crack down on fake and shoddy electric water heater products at ultra-low prices in the market; Strengthen industry standardization, formulate corresponding standards and raise the industrial technology threshold in combination with demand issues such as energy conservation, aging adaptation, double carbon and electric heating; Do a good job in the switching and revision of existing standards. In 2022, the mandatory standards for safety, energy conservation and health in the electric water heater industry are about to be implemented. Electric water heater enterprises should continue to pay attention to the follow-up problems caused by the standard version change; Set up an enterprise sharing "lecture hall" to promote technology sharing and cooperation and catalyze the common wisdom of the industry. At the same time, it is planned to start the revision of the technical roadmap of electric water heater and increase the inclusion of new integrated technologies such as instant heating, rapid heating and multi energy heating; Promote the industry to trade in the old for the new and activate the stock market; Strengthen industry self-discipline and consciously resist acts that disrupt the market order of the industry. Yin Zhong said that in the face of the current and future depressed market, he hoped that colleagues in the industry would focus on the overall situation, seek common ground while reserving differences, and jointly promote the healthy development of China's electric water heater industry.
At the meeting, the first section of the enterprise "lecture hall" officially opened. Relevant representatives of Qianming electronics and Jiarong electric appliance from the upstream supply chain introduced and shared the technology and application of intelligent electrothermal control system and intelligent leakage protection plug respectively, which contributed useful ideas to the intelligent innovation of electric water heater products.
The delegates also exchanged views on the current market situation of the electric water heater industry. In terms of the domestic market, low consumption and high raw material costs continued to squeeze enterprises from both ends of demand and supply. Some second-line brands even reflected a certain degree of loss this year, resulting in great pressure on the industry as a whole. Although the sales volume and sales volume in the export market continue to rise, they are also facing the test of "three mountains" of raw materials, sea freight and exchange rate fluctuations. Some foreign trade enterprises reflect that the company "increases revenue but not profits", and the profits are greatly affected. At the same time, the industry generally believes that these existing industry pressure problems will continue in 2022, and enterprises should be prepared to live a "hard life".
However, under the challenges, new opportunities are also emerging. According to the feedback of the participants, in 2021, both from the enterprise's own channels and public channel platforms, the high-end transformation direction of the household appliance industry has been recognized by users, the consumer market presents a dumbbell structure, the sales of low-end low-cost products and high-end high-priced products are rising, and the upgrading of product quality has been recognized by users. At the same time, products with differentiated characteristics are favored by users. The delegates called on the electric water heater industry not only to "roll inside" in price, but also to focus on high-end breakthroughs and cross-border breakthroughs, adhere to the long-term strategy of R & D and management, and exercise their internal skills, so as to avoid the "cold and heat" of the market.
LV Shenghua, chief editor of China home appliance network
At the meeting, as a representative of the media industry, LV Shenghua, chief editor of China home appliance network, said that China home appliance network continued to pay attention to the root cause of the order of the home appliance market, continued to pay attention to and report on the proliferation of cheap, fake and shoddy electric water heaters on e-commerce platforms, also caused other media to follow up, and the website will continue to pay attention to exposing adverse competition in the industry in the future, Be a defender of the orderly and healthy development of the household appliance industry. At the same time, the website continues to pay attention to the technological innovation of the home appliance industry, the excavation and guidance of consumer demand, and hopes to contribute to consumers' quality life and better life together with home appliance colleagues. At the same time, he mentioned that integration is the future trend. Industrial integration, category integration, channel integration and so on are continuous changes. China home appliance network will always pay attention to these new variables and build a good communication bridge between the industry and consumers.
Facing the overall situation and seeking common ground while reserving differences, through this meeting, China's household electric water heater industry has formed a consensus of holding together for heating, laying the foundation for the next stage of industry work.
